The Shapewear Dichotomy: Striking a Balance Between Sales and Self-Love

Shapewear is particularly popular today, as cultural and societal influences (ah-em, Kim Kardashian) drive desires for the average woman to have more of a well-defined, “hourglass” figure. When shapewear was first introduced in the form of girdles and corsets, it was marketed to women in a way that made them feel like they were not beautiful or “physically worthy”…