Growth in the electric vehicle market — During the growth stage of the product life cycle, “demand begins to accelerate and the size of the total market expands rapidly”. At this point, interest in the product and corresponding sales begin booming. …

Virgin Group’s endless brand extensions — In the fall of 2021, news broke that Richard Branson’s brainchild Virgin Group would pursue yet another brand extension, launching the Virgin Voyages cruise line in the United States. …

Unless you’ve been living under a rock for the past 18 months, you’ve probably seen — or at least heard of — “Emily in Paris”, Netflix’s France-based dramedy starring Lily Collins. The show follows a twenty-something from Chicago (Collins) on the adventure of a lifetime after she is hired by…

A deep dive into the brand’s bold comeback — “Oh, I love that jacket!” “Thanks! It’s from Abercrombie.” *record scratch* What?! Did I just hear that correctly? Does she know that she just said that out loud? Should she (we) be embarrassed? Wait…Abercrombie is still in business? Yes, it is, baby — and it’s back in a big way. …

The physical and digital methods to my madness — It’s the new year, and that means the start of the first-quarter madness at work. You’ve enjoyed some down time over the holidays, but now it is back to reality, and you are expected to hit the ground running. Unsure of where to start? Having trouble picking up where you…

Reflections on my experience with agoraphobia — extreme or irrational fear of entering open or crowded places, of leaving one’s own home, or of being in places from which escape is difficult. an anxiety disorder that causes intense fear of becoming overwhelmed or unable to escape or get help. an anxiety disorder characterized by symptoms of anxiety…

Audi: 1, Wheel of Fortune: 0 — It only took luxury carmaker, Audi, a mere 24 hours to right a wrong on Charlene Rubush’s behalf — and create a unique marketing opportunity for itself in the same vein. Toward the end of an episode of Wheel of Fortune that aired on Dec. 21, Rubush had successfully made…

But in the past 30 days, I tore through five books! — There’s nothing quite like a good book. This is universally and eternally true. If I had it my way, I’d spend most of my days reading and writing — for pleasure! Alas, life gets in the way. Especially since starting grad school, I haven’t found or made much time for…

October has Halloween. (And birthdays, at least in my family.) November has Thanksgiving — and sometimes Hanukkah. December has Hanukkah, Christmas, Kwanzaa, and even New Year’s Eve. January has New Year’s Day, which doesn’t really even count because everyone is usually too tired or hungover to care. You hand out…